Story
Wade Cellars was born out of Dwyane Wade’s love of the great wines of Napa Valley. Inspired by the opulent Cabernet Sauvignons of this famed American wine- growing region, Dwyane sought the advice and mentorship of his friend Jayson Pahlmeyer to collaborate in the production of Wade Cellars. Since the first vintage in 2012, the production range has expanded to a diverse collection of wines that are inspired by California’s rich winemaking tradition with a healthy dose of DWade style.
2014
Dwyane visits Napa Valley for the first time during harvest.
Dwyane partnered with the Pahlmeyer family and Wade Cellars was born! 
2015
Wade Cellars launched in Shanghai and Beijing, China with the Wade Oakville Cabernet Sauvignon and Three by Wade Red Blend. 
2016
Wine Enthusiast features Dwyane Wade and Wade Cellars on the cover of their May issue.
2018
Wade Cellars’ wines become available for purchase in the US.
2019
The Three by Wade portfolio of wine expands with a California Rosé as Dwyane retires from the NBA.
2020
Wade Cellars makes its debut at Super Bowl LIV in Miami, FL.
The inaugural vintage of Three by Wade Chenin Blanc launched in May. 
2021
Wade Cellars was named one of Wine Business Monthly’s Top 10 Hot Brands.
Continuing his wine education, Dwyane explores the old-world wine regions of Burgundy and Piemonte.
Dwyane joined the Executive Leadership Board for the world-renowned School of Viticulture and Enology at UC Davis.
2022
Wade Cellars launched its most affordable offering of Cabernet Sauvignon, the world’s most popular variety, 2020 California Cabernet. 
